Our Board

Our Board

Our team work hard to drive results for our business and our partners.

We're a group of passionate, dynamic and talented professionals working together to lead our brand, encourage innovation and distribute our mobile lifestyle products to resellers throughout Australia and New Zealand.

Lead by our Executive Team we work hard to drive results for our business and our partners all the while adhering to the Force vision and values that make us a unique industry leader.

Jake Minear

Executive Director/Chairman

Jake graduated from Edith Cowan University in 1990 with a Bachelor of Commerce Degree, majoring in marketing. After working in marketing and distribution roles following university, Jake joined Michael Doust as joint Managing Director of Force until 2018, when Carl Bonham was appointed as the company’s Chief Executive Officer. Maintaining his role as Executive Director, and elected Chairman of the Company Board in 2020, Jake maintains an advisory role on key company projects, aligned with the corporate charter, its business plan and company values.


Michael Doust

Executive Director

As a founding Director of the business in 1992, Michael maintained a role of Joint Managing Director of Force until the appointment of Carl Bonham as CEO, in 2018. With qualifications in electronic engineering, and as a current Board member and Executive Director, Michaels’ knowledge base continues to be shared across the wider business through his advisory role, particularly in core areas pertaining to data analytics, sourcing and design manufacturing.



Stephen Clarke

Non Executive Director

As a member of Force's board, Steve brings over 30 years senior leadership experience to the business, in key roles across Australia and Europe.  Prior to his current role as CEO of IVC Evidensia, Steve was CEO of WH Smith, a leading global retailer with operations in 20 countries, and held senior marketing roles within SingTel Optus.


Ian Gregory

Company Secretary

Ian has over 30 years’ experience in the provision of company secretarial, governance and business administration services with listed and unlisted companies in a variety of industries, including oil and gas, exploration, mining, mineral processing, banking and insurance.  Ian currently consults on company secretarial and governance matters to a number of listed and unlisted companies.