Management Team

Management Team

Our team work hard to drive results for our business and our partners.

We're a group of passionate, dynamic and talented professionals working together to lead our brand, encourage innovation and distribute our mobile lifestyle products to resellers throughout Australia and New Zealand.

Lead by our Senior Management Team and Executive Directors, we work hard to drive results for our business and our partners all the while adhering to the Force vision and values that make us a unique industry leader.

Carl Bonham

Chief Executive Officer

Carl has overall responsibility for Force’s operation’s and performance, the development and execution of the corporate business plan and the sustenance and enhancement of the strong company culture.

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Duane Cubbage

General Manager Merchandise

Duane joined Force in March 2009. In his current leadership role, General Manager Merchandise is to ensure effective management of brand & range performance, pricing, with a strong focus on innovation, execution and partnerships.

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Chris Sciortino

Chief Customer Officer

Chris Sciortino joined Force in May 2005 and has established himself in a number of key roles over his tenure. In his current leadership role, Chris oversees Force’s Customer Service team, as well as Force’s Corporate and Partnership brand marketing.

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Kheng Lai Lim

Chief Financial Officer

Kheng joined Force as Chief Financial Officer in June 2020. As part of the senior management team, Kheng is responsible for the planning, implementation, managing and running of all the finance activities of a company, including business planning, budgeting, forecasting and risk management.

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