Force Proprietary Brands

The Force, Extreme and Sudio proprietary brands have a reputation within the industry for being the best quality available.

The Force brand is applied to our mainstream proprietary-branded products and is targeted at all users of mobile lifestyle products. Products falling within this range include batteries, chargers, carrying solutions and handsfree devices.

The Force brand has at its heart the values of Quality, Straightforwardness and Social Contribution. These values are reflected through the use of high-grade materials, quality workmanship, simple & elegant design, clear communication, and the donation of a percentage of revenue to the Carbon Neutral Program.

The Extreme brand is targeted at young people aged 13 to 39 years. It is currently the leading youth brand for accessorising mobile phones and its vision is to become the leading brand in the broader category of mobile lifestyle products and their accessories.

The Extreme brand is built on the values of Individualism, Fashion-savvy and Participation. It recognises that young people regard portable personal devices such as mobile phones and iPods as extensions of themselves, and that they like to put their own stamp on these relatively homogenous items.
 
Within the Extreme brand, is “She’s Extreme”, sub-brand that caters especially for girls looking to personalise their lifestyle products in a confident and fashion savvy way.
 
Extreme also caters for the iPod users, with a range of unique iPod accessories to suit the Extreme market.
 
The brand is an expression of personal style, so by applying it to a mobile lifestyle product, young people are in effect “making it mine”.

The Sudio brand is applied to our range of premium wireless products, premium mobile lifestyle products and their associated accessories. The brand encompasses the values of Casual Sophistication, Simple Convenience and Quiet Ambition. The target market is professionals and mums and dads who embrace a busy lifestyle, aim for a healthy balance of work, family & social commitments, and appreciate simplicity and understated style.
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Other Brands

Because we focus exclusively on peripherals and accessories, we have one of the broadest product ranges around. In addition to our comprehensive range of proprietary branded products, we have distribution agreements with the following manufacturers, to name a few: