Milestones

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June 2005:

Following on from signing a distribution agreement with Mobile Action in June 2004, Force secures exclusive distribution for the entire Handset Manager software range in Australia and New Zealand.

May 2005:

Force launches the Mobile Life Project – the development of “Mobile Life” which is targeted to be the leading mobile lifestyle accessory catalogue in Australia . Featuring the latest product innovations and the world's leading mobile lifestyle brands, the catalogue will be released three times a year. The launch of the first edition is planned for September 2005.

April 2005:

Force experiences record sales in New Zealand as it expands its total product offering to a growing retailer dealer base through a strategic alliance with distribution partners in Auckland . Expansion plans to NZ continue ahead of forecast.

March 2005:

Force integrates a custom developed distribution IT solution into its head office facility, allowing increased accuracy, faster delivery and enhanced consolidation of dispatched outbound inventory to the company's national client base.

February 2005:

Force launches an exclusive production run of Globe branded mobile phone covers, through an agreement with Globe International Limited. The Globe brand was developed in the 1990's to cater for the Australian and international surf and skate culture, and remains at the cutting edge of this subculture. As an offering through Force's successful ‘Extreme for Mobile' youth centric business unit, this unique and exclusive partnership yields the latest designs to the Australian market.

September 2004:

Force wins Mobility Magazines ‘Accessory Supplier of the Year' for the second year in a row. Mobility is the leading trade journal for the Australian mobile phone industry, and through votes received from a broad cross section of the market, Force has won this award for 2003 and 2004, as well as an ‘Excellence in Customer Service' Award in 2002.

June 2004:

Force signs partnership agreement with one of the world's leading developers of mobile data suite technology, Mobile Action. Established in 1997, Mobile Action has become the global leader in handset software management solutions, through having the most users (over 20 million globally), the most supported phones (over 500), and distribution through the most countries in over 20 supported languages.

January 2004

Force moves into its new custom built head office and distribution centre facility. Utilising the latest in warehousing and logistics’ infrastructure, the state of the art complex was purpose built to optimise the company’s fulfilment capabilities, and provide Force with the most well facilitated warehouse in Australia dedicated to the distribution of mobile phone enhancements.

August 2003

Force is appointed by Nokia as a distributor of its genuine mobile phone enhancements, encompassing Nokia’s core range of mobile accessories, as well as future specialist mobile enhancements on an exclusive basis.

July 2003

Force signs licensing deal with Globe, Australia’s leading designer and developer of top youth, surf, skate and urban fashion brands. The agreement extends to the Mossimo brand, one of Australia's premiere street and beach labels for both men and women, and the application of this brand to mobile phone products including clip on fashion covers.

March 2003

Force enters the realm of mobile gaming with the release of a range of Java games suitable for a variety of java enabled mobile handsets. The games are produced as a unique ‘off the shelf’ retail proposition, packaged under Force’s proprietary “Extreme for Mobile” youth brand.

January 2003

Force signs a distribution agreement with Rivet Pty Ltd, the company behind the worlds first multi functional clip system that enables consumers to seamlessly manage their mobile phones and handheld devices. Constructed from alloy and stainless steel, the clip system provides a multitude of solutions for people needing to wear and carry today’s portable devices in normal and active applications.

September 2002

Force signs a national distribution agreement for Motorola Genuine accessories. In 2002, with 15% global market share, Motorola is the second largest manufacturer of mobiles globally and is a global leader in providing integrated communications solutions.

July 2002

Force announces partnership with Panasonic that covers the distribution of cordless fixed line handsets and mobile phone accessories. Founded in 1918, Panasonic is now recognised as a world leader in manufacturing, research and design. In Australia, the GD 75, GD 95, GD 92 and other great mobiles have attained a reputation for innovation, quality and reliability.

June 2002

Force is appointed a national distributor of Siemens genuine mobile accessories. Globally, Siemens employs more than 450,000 people across 190 countries with more than 55,000 people committed to research and development. In Australia, Siemens Mobile has firmly entrenched itself into the top 3 mobile manufacturers, and has partnered with Force to extend its reach and success in the Australian marketplace.

March 2002

Force continues its roll out of Bluetooth devices with the recent partnering with French Bluetooth car kit producer Parrot. Parrot is a market leader in both Bluetooth handsfree and voice recognition technology. The CK3000 fully wireless Bluetooth car kit represents a world first for this technology. Stay tuned for more exciting developments from this innovative world class producer.

February 2002

Force signs exclusive distribution agreement with Anycom, one of the global leaders in the development and deployment of Bluetooth products. Anycom is leading the world in Bluetooth wireless technology solutions by having released the first compact flash card, the first printer module, and having sold over 50,000 Bluetooth products as of December 31, 2001.Anycom is the only company fully dedicated to Bluetooth and the only company with a full line of Bluetooth products guaranteeing compatibility and connectivity for any device you have.

August 2001

Force launches its new “Extreme for Mobile” accessory brand, specifically focusing on sourcing and delivering innovative, original and largely exclusive products to the Australian youth market.

July 2001

Force extends its distribution of AFL licensed products to all retail channels, whilst increasing the product portfolio to cover the latest mobile handsets. With some 450,000 AFL club members, and average crowds of over 33,000 per game, the AFL remains one of the most supported sporting codes in Australia.

June 2001

Force signs a national distribution agreement with Alcatel, covering all genuine mobile accessories. Alcatel, a global organisation represented in over 130 countries, employs more than 120,000 employees and has revenues in excess of US$25 billion.