Company Milestones

December 2009

After 4 years of circulation, Force refreshes the look and style of its market leading industry trade publication, Mobile Life.  As a result of extensive research, Mobile Life now incorporates an array of new features to enable more effective communication of new products and services available from Force, to further support its customers nationally.

November 2009

With the addition of some great new products including innovative case designs for the iPhone, Force’s youth oriented brand, Extreme, hits the shelves with a funky new look.  The new logo and packaging differentiates a premium and standard range.

October 2009

Force becomes the Australian distributor of Contour Design and mophie, further expanding their comprehensive and exciting portfolio of iPhone accessories.

Contour Design is based in the USA and has, for over a decade, been producing cutting edge designs and innovative accessories for the mobile market, including the iPhone.  Force launch this brand with a range of fashionable and functional cases.

The US company, mophie, is a market leading manufacturer of creative, useful and innovative products for the iPhone. The range includes the clever and innovative ‘Juice Pack Air’, a rechargeable external battery concealed inside a protective form-fitting case.

September 2009

Responding to greater consumer awareness of the environment, Force launches the Sudio Solar – a Bluetooth handsfree speakerphone that is powered by solar energy and easily mounted on the windscreen of the car.  Only requiring one initial charge from an electricity source, the Sudio Solar can remain charged from the sun, minimizing energy consumption and helping the environment.

August 2009

Force enters into an exclusive agreement with Aliph to distribute the groundbreaking Jawbone range of Bluetooth headsets in Australia and New Zealand, launching with the ‘Jawbone 2’ and Jawbone ‘Prime’ and ‘EARCANDY’ Bluetooth headsets.

These multi-award winning devices feature the innovative NoiseAssassin technology delivering optimum noise elimination, with advanced Voice Activity Sensor to ‘feel your speech’.

July 2009

Force continues to expand their fixed car kit offering with the introduction of Bury flexible car kit solutions.  Using the latest technology both in the hands-free car kit development and production, Bury offers cutting edge voice-controlled systems aimed at safety when talking while driving.

June 2009

Force is recognised as a Gold Supporter of Carbon Neutral with their latest contribution.  Since 2007, Force’s support of Carbon Neutral has resulted in the planting of almost 12,000 trees to offset carbon emissions.  With every Force product purchased Force takes responsibility for the effects of greenhouse gas emissions on the environment by continuing to contribute to Carbon Neutral’s tree planting program.

April 2009

Force introduces an Australian first, applying the Paul Frank Industries fashion brand to memory product.  These brightly coloured ‘sky drives’ (USB flash drives) provide 4GB of memory plus 3 free funny Paul Frank cartoons.

February 2009

For the sixth year in succession, Force has been awarded Mobility Magazine’s “Accessory Distributor of the Year”, as voted by the Australian Mobile Industry.

January 2009

Force continues to introduce revolutionary products with the release of the BlueAnt V1 Voice Control Headset. The V1 allows control of your phone with just the sound of your voice and amazingly, the headset actually talks back to you too!

December 2008

Force releases a market leading, proprietary designed AC charger that meets MEPS (Minimum Energy Performance Standards) and RoHS requirements to replace its existing range. MEPS requirements are aimed at reducing energy consumption and “RoHS” is the common name that has been given to the European Union Directive 2002/95/EC on the restriction of the use of certain hazardous substances in electrical and electronic equipment. In simple terms, Force’s AC chargers are now physically smaller, more energy efficient and more environmentally friendly at the point of disposal.

November 2008

Force signs a licensing deal to distribute mobile lifestyle products for Paul Frank.  This youthful, fun and fresh brand, is popularly recognised by the monkey character Julius.  With its bright colour palette and unique sensibilities, Paul Frank has attracted an almost cult-like following of all ages.  Paul Frank and the Julius and friends characters, lends itself perfectly to mobile lifestyle products, including Meanies, pouches and lanyards.

October 2008

Force signs a licensing agreement with Velocity, to distribute mobile lifestyle products branded Cricket Australia.  Cricket Australia is the official custodian of cricket in Australia representing member associations in each state.

Force signs a licensing agreement with Merchantwise, to distribute mobile lifestyle products for the world's most popular football team, Manchester United.  Manchester United is an English football team with over 330 million supporters worldwide.

September 2008

Force is appointed as an authorised distributor of BlueAnt Wireless accessory products for Australia and New Zealand.  BlueAnt Wireless is a leading designer and manufacturer of Bluetooth accessory products, whose product portfolio includes hands-free, stereo audio streaming and wireless communication products offering cutting-edge technology, design and features.

August 2008

Force continues to pave the way in innovation with the exclusive Australian launch of the Bluetrek Metal – the world’s thinnest Bluetooth headset.  The latest addition to Bluetrek’s innovative range continues the momentum generated with the launch of the Bluetrek Compact Surface Sound, the first flat speaker panel Bluetooth handsfree speakerphone.

July 2008

Belkin was founded in 1983 and with their extensive product portfolio of iPod and iPhone accessories, is widely recognised as a global leader in connectivity solutions.  In July 2008 Force is appointed as a distributor of Belkin iPhone and mobile lifestyle accessories.

In 2003, Cygnett was created and fast became recognised as a fresh youthful and technically savvy brand for bringing a new generation of music lovers the ability to enhance, expand and integrate their iPod and MP3 experience.  In 2008 with the launch of the iPhone in Australia, Cygnett expands their offer into the telecommunications market, appointing Force as a distributor of their iPhone accessories range.

June 2008

As the Australian iPhone accessories specialist, Force launches a comprehensive and innovative range of mobile lifestyle products specifically designed for the Apple iPhone.  Launched in advance of the Australian iPhone 3G launch, Force releases an exciting range of cases, protection solutions, Bluetooth and audio devices, consumer packs and charging solutions.

May 2008

Force launches Kingston Technology memory products, increasing their portfolio of product in this growing category, specifically for the Mobile Telecommunications market.  Kingston Technology was founded in 1987 and is recognised as the world’s largest independent manufacturer of memory product.

April 2008

Force, as the Next G accessory specialist, furthers the development of its range of mobile accessories to specifically target Telstra’s unique Next G 850 MHz network in Australia.  Encompassing key mobile necessities, the range also covers proprietary N8 antennas, to maximise Next G coverage, and custom engineered cradles to suit top selling handsets facilitating external antenna connection.

March 2008

Force continues to lead the way as a supplier of mobile phone car installation solutions with the introduction of a new range of automotive products by Carcomm.  The Carcomm portfolio includes a wide range of products, to install a mobile phone, smartphone, PDA, PND, PNA or an iPod in your vehicle.

February 2008

Force signs a national distribution agreement with ZTE, to exclusively distribute the ZTE mobile phone accessory portfolio within Australia.  ZTE was established in 1985 and is one of the fastest growing international telecommunications and wireless solutions providers.  Since 2005 ZTE have had a presence in Australia and have offices in Melbourne and Sydney.

January 2008

In a world first to market, Force exclusively launches the Motorola T505 Bluetooth Speakerphone.  The Motorola T505 is the first Bluetooth Speakerphone with a built in FM transmitter.  The Motorola T505 is designed to unlock the power of your car’s stereo speakers by streaming your voice calls and music from your stereo Bluetooth device to your car’s FM radio.

December 2007

Force branches out to introduce a range of iPod Accessories, to cater for this emerging market within the Telecommunications channel.  The product offering within this portfolio is innovative in design and packaged to truly differentiate in the market.

November 2007

Force, the exclusive distributor of Bluetrek Bluetooth lifestyle products in Australia, launches the world’s first Bluetooth speakerphone, utilising flat panel speaker technology (NXT).  The Bluetrek Compact is an installation free Bluetooth car kit that is ultra slim and discreet, to allow easy communication handsfree.

October 2007

Force introduces a sub-brand under the Extreme for Mobile proprietary brand designed especially for girls.  “She’s Extreme” has been designed to cater for the girl who is looking to personalise her mobile accessories in a confident and fashion-savvy way, to “make it mine”.

September 2007

For the fifth year in a row, Force has been awarded ‘Accessory Distributor of the Year’, as voted by the industry and recognised in Australia’s leading trade magazine, Mobility.

August 2007

Force is recognised by Carbon Neutral for their commitment to reduce greenhouse gas emissions. Angela Tillier, General Manager of Carbon Neutral presented Force with a certificate acknowledging Force’s contribution which results in offsetting 645.2 tonnes of carbon dioxide emissions from product manufacture by the planting of native trees.  Force is now recognised as a Silver sponsor of Carbon Neutral.

July 2007

Force, through their exclusive licensing deal with Globe Limited, introduces the World Industries brand as an offering under Force’s successful ‘Extreme for Mobile’ youth centric business unit. Extreme provides a custom range of mobile centric products that specifically target the youth market. World Industries was established in 1988 and is recognised as one of the largest and most successful skateboard companies today.

June 2007

Force launches a refreshed look for their Force proprietary branded product range, revealing a striking new packaging design. The new packaging features the product’s key selling proposition, Forces commitment to Carbon Neutral and MobileMuster, and an improved slim line blister pack for more efficient merchandising in-store.

May 2007

Force substantiates their commitment to environmental causes by announcing their support for Carbon Neutral (www.carbonneutral.com.au). Force’s contribution to Carbon Neutral goes towards planting trees to help offset carbon emissions.  In addition to this, Force joins the MobileMuster programme (www.mobilemuster.com.au), supporting the AMTA (Australian Mobile Telecommunication Association) battery recycling program.      

April 2007

Force launches its first PND (Portable Navigation Device), providing an exciting offering to the rapidly expanding GPS market. Choosing to partner first with Nokia, Force launches the N330; a seamless navigation device with 3.5 inch colour touch screen and turn by turn instructions. This product represents the first foray into the GPS market by global handset leader, Nokia.

March 2007

2007 marks Force's 15th birthday and what a milestone! In this time, Force has grown from a team of 2 to a national team of 50. With close to 3,000 retail partners and representing a portfolio of proprietary and global brands Force continues to lead the way in the mobile lifestyle products market.

February 2007

Force launches its successful proprietary brand, SUDIO, into the Singaporean market, through a joint imitative with local partner, the SingTel Group.

January 2007

Force becomes official partner for Sennheiser to distribute its market leading range of headphones, to support mobile devices. Established in Germany in 1945, Sennheiser today is the acknowledged world leader in microphone technology, RF-Wireless and infrared sound transmission, with over 1,600 employees around the globe and over US$400m in annual revenues.

December 2006

Force signs an agreement with SONY Electronics Australia to distribute a range of consumer electronics products. In line with Force's vision to become the leading distributor of mobile lifestyle products in Australia , the partnership was formed to proactively take to market an emerging range of audio centric products which enhance the use of today's mobile device.

November 2006

Force signs a national distribution agreement with Bluetouch, a joint venture between ALAC and PEIKER Acoustic Germany who produce automotive electronics for brands like Mercedes, Audi and BMW. The first product to be launched in the Bluetouch range is a new multimedia handsfree system equipped with a touch screen and intuitive menu navigation that allows music replay via mp3 players and mobile phones.

October 2006

Force signs a national distribution agreement with Samsung Electronics, to distribute all their mobile phone accessory portfolio within Australia. Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Samsung employs approximately 128,000 people in over 120 offices in 57 countries.

September 2006

Force commences exclusive distribution of Route 66 products in Australia . Founded in 1992 and headquartered in Amsterdam , the Netherlands , Route 66 specialises in route planning software and hardware products that mark a new era in GPS satellite navigation. Route 66 products determine their position using an advanced, highly sensitive wireless GPS receiver, guiding the user with turn-by-turn voice instructions and on-screen directions to their destination.

August 2006

Force wins ‘Accessory Distributor of the Year’ award for the fourth year in succession. Nominated by Australia’s premier trade publication, Mobility, Force was recognised as being ‘highly respected across the industry – friendly, diligent and reliable’. Force has won this award in 2003, 2004, 2005 and 2006.

June 2006

Force launches the Sudio Halo, a proprietary branded Bluetooth speakerphone. Force will launch a suite of new products under the Sudio brand in the coming months.

May 2006

Force is appointed by Kodak to distribute its increasingly convergent peripherals products to the Australian Telco market. With Kodak leading the Australian market in the sale of digital camera's, printing docks and installed printing kiosks, Kodak recognises Force as one of the leading distributor of mobile lifestyle products in the region. Kodak and Force will partner on mutual opportunities to provide an extended range of peripheral products that will augment the use of today's camera phones.

April 2006

Force is appointed by Sony as a key distributor for its new Memory Stick Micro (M2) cards, to suit mobile phones. Announced first in Paris in February 2006, the M2 will have storage capacities ranging from 256MB to 512MB and 1GB and, with a low operating voltage, will be less than one third the size of the area, and one quarter of the volume, of the Memory Stick PRO Duo.

March 2006

Force launches the Bluetrek range of Bluetooth headsets in Australia, initially with the X2 headset - the world's first water resistant headset with up to 500 hrs standby time and 14 hrs talk time. With design centres based in San Francisco and Paris , Bluetrek is a brand of Innovi Technologies, responsible for a raft of emerging Bluetooth products including the E2, G2, S2 and the Plug and Play KR1.

Force releases issue 3 of Mobile Life, marking the first full year of distribution for the company's comprehensive price list and catalogue.

February 2006

Force are appointed as a distributor of Konnoc rechargeable batteries and charging units, in response to increased consumer demand for battery power. Konnoc have been a leading battery and charger distributor for more than ten years.

January 2006

Force launches a range of MP3 and MP4 players under the Extreme brand. In particular, Extreme Popsticks are a huge hit, finding a niche in the market for affordably priced MP3 players with a great form factor.

Force is appointed as a distributor for Transcend memory products. Transcend was founded in Taipei , Taiwan in 1988 and has grown to become a leading manufacturer of memory and consumer electronics. Force's new range includes flash cards and USB drives.

December 2005

Force releases the Extreme catalogue, a 16 page booklet aimed at defining the Extreme brand, while also showcasing 11 different product lines in the Extreme range. The catalogue can be viewed by clicking on the following link: www.extremeformobile.com .

November 2005:

Force is appointed as a Nokia accredited service supplier, giving Force the authority to service and warranty Nokia Mobile Enhancements on site, providing a faster and more cost effective reverse logistics service for its retail partners nationally.

October 2005:

Force signs a distribution agreement with RIM to distribute its range of BlackBerry branded handset accessories. RIM (Research in Motion) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market.

September 2005:

Force wins Mobility Magazine's ‘Accessory Supplier of the Year' award for the third year in succession. Mobility is the leading trade journal for the Australian mobile phone industry, and receives votes for this award from a broad cross section of the mobile telecommunications market. Prior wins in 2003 and 2004 were preceded by an award for ‘Excellence in Customer Service' in 2002. Force launches the inaugural edition of Mobile Life, the company's newest communications vehicle, providing a fusion of price catalogue and mobile lifestyle magazine.

August 2005:

Force becomes an authorised distributor of LG mobile phone accessories. LG is a global force in electronics, information and communications products, achieving annual sales of US$38 billion in 2004.

July 2005:

Force relaunches its youth mobile brand “Extreme for Mobile ”, promising a completely refreshed brand identity and product roadmap for 2005 and beyond. Focusing on youth-centric mobile accessories and peripherals, the Extreme for Mobile brand houses an exciting range of proprietary-branded products as well as exclusive alliances with global brands, including World Industries, Rivet and Mossimo.

June 2005:

Following on from signing a distribution agreement with Mobile Action in June 2004, Force secures exclusive distribution for the entire Handset Manager software range in Australia and New Zealand.

May 2005:

Force launches the Mobile Life Project – the development of “Mobile Life” which is targeted to be the leading mobile lifestyle accessory catalogue in Australia . Featuring the latest product innovations and the world's leading mobile lifestyle brands, the catalogue will be released three times a year. The launch of the first edition is planned for September 2005.

April 2005:

Force experiences record sales in New Zealand as it expands its total product offering to a growing retailer dealer base through a strategic alliance with distribution partners in Auckland . Expansion plans to NZ continue ahead of forecast.

March 2005:

Force integrates a custom developed distribution IT solution into its head office facility, allowing increased accuracy, faster delivery and enhanced consolidation of dispatched outbound inventory to the company's national client base.

February 2005:

Force launches an exclusive production run of Globe branded mobile phone covers, through an agreement with Globe International Limited. The Globe brand was developed in the 1990's to cater for the Australian and international surf and skate culture, and remains at the cutting edge of this subculture. As an offering through Force's successful ‘Extreme for Mobile' youth centric business unit, this unique and exclusive partnership yields the latest designs to the Australian market.

September 2004:

Force wins Mobility Magazines ‘Accessory Supplier of the Year' for the second year in a row. Mobility is the leading trade journal for the Australian mobile phone industry, and through votes received from a broad cross section of the market, Force has won this award for 2003 and 2004, as well as an ‘Excellence in Customer Service' Award in 2002.

June 2004:

Force signs partnership agreement with one of the world's leading developers of mobile data suite technology, Mobile Action. Established in 1997, Mobile Action has become the global leader in handset software management solutions, through having the most users (over 20 million globally), the most supported phones (over 500), and distribution through the most countries in over 20 supported languages.

January 2004

Force moves into its new custom built head office and distribution centre facility. Utilising the latest in warehousing and logistics’ infrastructure, the state of the art complex was purpose built to optimise the company’s fulfilment capabilities, and provide Force with the most well facilitated warehouse in Australia dedicated to the distribution of mobile phone enhancements.

August 2003

Force is appointed by Nokia as a distributor of its genuine mobile phone enhancements, encompassing Nokia’s core range of mobile accessories, as well as future specialist mobile enhancements on an exclusive basis.

July 2003

Force signs licensing deal with Globe, Australia’s leading designer and developer of top youth, surf, skate and urban fashion brands. The agreement extends to the Mossimo brand, one of Australia's premiere street and beach labels for both men and women, and the application of this brand to mobile phone products including clip on fashion covers.

March 2003

Force enters the realm of mobile gaming with the release of a range of Java games suitable for a variety of java enabled mobile handsets. The games are produced as a unique ‘off the shelf’ retail proposition, packaged under Force’s proprietary “Extreme for Mobile” youth brand.

January 2003

Force signs a distribution agreement with Rivet Pty Ltd, the company behind the worlds first multi functional clip system that enables consumers to seamlessly manage their mobile phones and handheld devices. Constructed from alloy and stainless steel, the clip system provides a multitude of solutions for people needing to wear and carry today’s portable devices in normal and active applications.

September 2002

Force signs a national distribution agreement for Motorola Genuine accessories. In 2002, with 15% global market share, Motorola is the second largest manufacturer of mobiles globally and is a global leader in providing integrated communications solutions.

July 2002

Force announces partnership with Panasonic that covers the distribution of cordless fixed line handsets and mobile phone accessories. Founded in 1918, Panasonic is now recognised as a world leader in manufacturing, research and design. In Australia, the GD 75, GD 95, GD 92 and other great mobiles have attained a reputation for innovation, quality and reliability.

June 2002

Force is appointed a national distributor of Siemens genuine mobile accessories. Globally, Siemens employs more than 450,000 people across 190 countries with more than 55,000 people committed to research and development. In Australia, Siemens Mobile has firmly entrenched itself into the top 3 mobile manufacturers, and has partnered with Force to extend its reach and success in the Australian marketplace.

March 2002

Force continues its roll out of Bluetooth devices with the recent partnering with French Bluetooth car kit producer Parrot. Parrot is a market leader in both Bluetooth handsfree and voice recognition technology. The CK3000 fully wireless Bluetooth car kit represents a world first for this technology. Stay tuned for more exciting developments from this innovative world class producer.

February 2002

Force signs exclusive distribution agreement with Anycom, one of the global leaders in the development and deployment of Bluetooth products. Anycom is leading the world in Bluetooth wireless technology solutions by having released the first compact flash card, the first printer module, and having sold over 50,000 Bluetooth products as of December 31, 2001.Anycom is the only company fully dedicated to Bluetooth and the only company with a full line of Bluetooth products guaranteeing compatibility and connectivity for any device you have.

August 2001

Force launches its new “Extreme for Mobile” accessory brand, specifically focusing on sourcing and delivering innovative, original and largely exclusive products to the Australian youth market.

July 2001

Force extends its distribution of AFL licensed products to all retail channels, whilst increasing the product portfolio to cover the latest mobile handsets. With some 450,000 AFL club members, and average crowds of over 33,000 per game, the AFL remains one of the most supported sporting codes in Australia.

June 2001

Force signs a national distribution agreement with Alcatel, covering all genuine mobile accessories. Alcatel, a global organisation represented in over 130 countries, employs more than 120,000 employees and has revenues in excess of US$25 billion.

January 2001

Ericsson (now Sony Ericsson) appoint Force as a national distributor of mobile accessory products. The company employs in excess of 100,000 employees across 140 countries and is recognised as one of the worlds leading manufacturers of mobile and internet convergent products.

September 2000 

Force once again expands its OEM partnerships with the official appointment by Hyundai to distribute its range of handset accessories.

July 2000 

Force Technology International expands its CDMA OEM accessory range with the introduction of LG Original Accessories to complement LG's exciting rollout of current and new generation CDMA handsets. LG is a diverse Korean based manufacturer of both consumer electrical and wireless products.

February 2000 

Force enters Australian distribution agreement with Korean based manufacturer Samsung for their range of wireless CDMA accessories.  Samsung is a leading Korean producer of both GSM and CDMA handsets for world markets.

October 1999 

Force enters work agreement with local IT/Web development company to integrate a seamless on line ordering system to its existing advanced distribution software.  The system will offer the ultimate in customer connectivity allowing realtime access to products, back and forward order status, freight tracking and account information.  The rollout is scheduled to begin early Q2, 2000. 

October 1999 

Force is proud to announce their appointment as an Australian distributor for US based manufacturer Qualcomm for their range of CDMA wireless communication accessories.  QUALCOMM Incorporated is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. The Company's business areas include integrated CDMA chipsets and system software; technology licensing; Eudora® email software for Windows® and Macintosh® computing platforms; satellite-based systems including portions of the Globalstar(TM) system and wireless fleet management systems, OmniTRACS® and OmniExpress(TM).

June 1999

Enters agreement with the AFL for the manufacturing and distribution of  AFL branded mobile phone accessories for placement in selected retail channels.