Force commenced operations in 1992 when Michael Doust and Jake Minear identified the opportunity to distribute accessories for the emerging mobile communications market in Australia. Since then, the company has won contracts to distribute most of the world’s best-known Telco products and has established strong partnerships with almost all the major retail channels in our market. Today, Force employs a team of 50 people across five states and services almost 3,000 retail outlets throughout Australia and New Zealand.

Our Offer to You:

The team at Force has always been focused on the long term. In this dynamic industry, still in its infancy, long term aspirations will be realised by those with the ability to partner others and make decisions with an eye to the future. At Force, we look to build relationships based on mutual success and longevity.

We will ensure this is true for all who deal with us; suppliers, retailers, consumers and employees alike. Amongst ourselves we encapsulate this sentiment with the phrase “Think Forward”, meaning that we make decisions today based on the long-term results for ourselves and our partners. We invite you to do the same.

Think forward and choose Force. We think you’ll be glad you did.